Growth & demand
How markets, customer expectations and geographic demand may shift.
STRATEGY 2030
What will shape the next five years?
A forward-looking management lens for the external forces, scenarios and strategic questions companies should be preparing for now.
ONGOING RESEARCH
Four lenses for the 2030 management agenda.
Strategy 2030 organizes emerging signals and executive implications across four management lenses. The research evolves as economic, technological and organizational conditions change.
Technology & AI
Where technology may change competitive advantage, cost structures and management decisions.
Capital & economics
How inflation, capital availability, trade and investment economics may affect strategic choices.
Operating models
How organizations, talent, capabilities and ways of working may need to evolve.